Destination 2030: Nigeria’s Creative Economy Plan

• damiadeniyi
• July 19, 2023
• Featured, News
• Featured, News
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Nigeria’s newly appointed Special Advisor on Culture and Entertainment Economy, Hannatu Musa Musawa, has unveiled a visionary plan to elevate Nigeria’s creative industry to new heights. The initiative, aptly named Destination 2030, seeks to transform Nigeria into Africa’s creative, cultural, and entertainment capital, with a bold national strategy in place to nurture and support the country’s extensive talent, propelling the sector towards global recognition and sustainable economic growth.

Under the visionary leadership of President Tinubus, Nigeria’s administration has set forth a transformative agenda that places the Nigerian people at its core. This bold approach includes ambitious developments in the creative space, aimed at fostering a vibrant sector comparable to renowned cultural capitals worldwide.

Destination 2030 aims to unify all segments of the creative industry under a single, powerful vision, from literature, music, and film to design, visual arts, and heritage. Every facet will be prioritized and leveraged to promote Nigeria’s rich cultural identity on a global scale, promising unparalleled opportunities for the sector’s growth.

Hannatu Musa Musawa emphasizes that a robust creative and cultural economy can act as a significant catalyst for Nigeria’s growth, offering the potential to surpass its current development trajectory. Implementing this comprehensive plan could substantially contribute to the country’s economic growth, creating much-needed job opportunities for talented youth within the sector.

The creative economy, culture, and tourism have already proven their prowess by contributing more to the global GDP than the traditional Oil & Gas industry. This revelation serves as an inspiring benchmark, encouraging Nigeria to further invest in its vibrant cultural assets.

Nigeria’s creative luminaries, including Burnaboy, Asake, Wizkid, Tokini Peterside, Nike Okundaye, Teju Cole, Helon Habila, and numerous artisans, have successfully exported the nation’s rich culture to the world. Their contributions, combined with iconic museums like the Badagry Slave Museum and Gidan Makama Museums, showcase Nigeria’s enthralling narrative for global PR and marketing campaigns.

At an all-time high, Nigeria’s global cultural impact intersects with a progressive administration, creating an unparalleled inflection point. With unwavering support for the talent and institutions driving the creative, entertainment, and cultural economy, the time is ripe for monumental growth and recognition on the world stage.

Hannatu Musa Musawa remains determined to initiate a sustainable, long-term revival, as excitement fills the air, gearing Nigeria’s creative economy up for a new era of transformation, innovation, and international acclaim.

Nigeria’s Destination 2030 is set to pave the way for unprecedented achievements in the creative, cultural, and entertainment sectors. Driven by a transformative agenda and unwavering support, the nation’s extensive talent will flourish, elevating Nigeria to the position of Africa’s creative hub. The journey ahead is marked with optimism and determination, as Nigeria embraces its vibrant cultural heritage and the boundless possibilities that lie ahead.